Act for Kids support Aussie children who have experienced abuse and neglect to recover from their trauma. As part of a major push for new supporters, I wrote 4 emails to supplement a print letter and lift piece from their CEO.

The emails synthesised a large insights document. They highlighted key research findings alongside case studies from AFK staff, and anonymised stories about children who have been helped to recover from abuse and neglect by AFK experts. This demonstrated the power of AFK’s work and the genuine difference supporters can make to kids across Australia.

The eDMs needed to be snappy, engaging and persuasive while still being aligned with AFK’s emotive tone of voice and the seriousness of their cause. Each email focused on a different theme and was brought to life through real, relevant stories.

Sweet Louise support Kiwis with incurable breast cancer to live for as well as possible, for as long as possible. 

For the third year of their flagship fundraising walk — Walk 50K This May — they requested an 11-email stewardship journey to help them smash their previous fundraising achievements. I wrote 5 pre-walk emails and 6 emails for during the month of May. 

I built momentum and excitement pre-walk, interweaving stories from previous walkers and people who have benefitted from Sweet Louise’s support to really drive home how the money raised would make a tangible difference. 

During May, the focus was on keeping walking and raising funds however possible — again, driving home the urgency by relating back to Sweet Louise members whose final years of life were being made a little easier through the range of practical, emotional and financial support Sweet Louise offer.