I interviewed several LGBTQ+ people who had experienced so-called conversion ‘therapy’ and wrote up their stories.

Following this, I worked with production agency Regency on this campaign video featuring three of the original interviewees, explaining their experiences in their own words. The video now has 530k views and the new Government has committed to an inclusive conversion therapy ban.

Childline wanted to raise awareness of loneliness in young people and push their email counselling offer.

I came up with the idea of creating ‘Day in the Life’-style TikTok videos, following three characters during their ‘Day in the Lonely’. The messaging showed loneliness can affect any young person, and that, with Childline’s help, loneliness doesn’t have to last. The films were made in collaboration with production company JustSo. 



The campaign won Gold at the UK Content Awards. It also resulted in over 3.8M views across TikTok and saw a 24% increase in email counselling sessions booked with Childline.

I was lucky enough to commission artist Hollie Fuller and animators Plastic Horse for an animation for NSPCC staff, designed to explain what it means to be a ‘trauma-informed’ organisation.

By turning specialist language into everyday speech supplemented with engaging visuals, we turned complex concepts into concrete examples for staff in roles across the NSPCC.

This three-minute ‘Radio 4 Appeal’ was recorded by actor Robert Lindsay.

My script drew on the history of the service, stories from real young people who’ve been supported by Childline, and concrete examples of how donations will be used.

The NSPCC runs a range of local and national services that deserve a higher profile.

I was commissioned to write a succinct script and cutdown explaining the breadth of their work across the UK in everyday terms, before encouraging viewers to learn more.