NSPCC needed a new fundraising product aimed at nurseries. It was crucial the product represented fun for children and ease for nursery staff. I worked with a designer to create two concept routes, then refine and deliver the chosen route, all around teaching toddler yoga through a visit to the Yoga Zoo.

I wrote a story incorporating different yoga poses to tie the concept together, as well as creating messaging for the website, social media, and a range of resources including mindfulness breathing, colouring-in sheets and certificates.

This was a pilot project aiming to create a minimum viable product. Early results show almost 100 nurseries have signed up following just £800 in marketing spend.

I’ve consulted on character commercialisation for NSPCC characters including Buddy, Pantorosaurus and, most recently, Techosaurus.

This involves writing for very young audiences, from age 3 upwards, taking into account how characters should speak in a way that’s appropriate, fun, and still communicates important safety messages from the NSPCC.