Struggling to find the right words?

I can help.

I’m Max, a seasoned copywriter based in London. After starting out at Penguin, I’ve since led award-winning teams for brands like NSPCC, Childline and Stonewall. I’ve crafted creative campaigns, OOH ads, web pages, email journeys, snappy scripts, tone of voice training and more.

Having written for audiences ranging from toddlers to tech giants and with almost a decade of experience, I’m a safe pair of hands for your next project. And as an LGBTQ+ person, I bring genuine dedication to creating work that’s inclusive, accessible and engaging.

Take a peek at my experience and client list to learn more!

Max, a person in their 30s with curly dark hair and light skin, smiling, wearing a white button-up shirt and sunglasses hanging from the collar, sitting indoors. Blurred buildings are visible through the window in the background.

A few of the things I can help you with…

Digital Childline billboard on city sidewalk featuring a young woman with straight blonde hair looking directly at the camera. Text on the ad reads, "He makes me feel used, wanted, pressured" and mentions Childline, a confidential support service.

Campaigns

Website copy

A workspace featuring a laptop and a wooden desk which is surrounded by potted plants, a striped mug, and decorative figurines, with a window showing green trees outside.
A person holding a smartphone with a face ID screen near a black contactless payment device on a wooden table.
A screenshot from a Childline advert showing a teen girl with long brown hair, wearing a black jacket, standing outdoors on a cloudy day at a sports field. Text overlay says, 'Scored twice. Nobody seemed to notice.'

Scripting

Fundraising

A smartphone displaying the Gmail app logo on a white background with the word 'Google' below, held by a person's hand over a dark surface with a blurred potted plant in the background.

Emails

Tone of voice

“Max is a first-rate creative.

Capable of untangling a meandering brief and bringing campaign ideas to life. They are great at storytelling and making words sing. They've a brilliant knack of summing up an idea in one killer line of copy.

That they are a lovely, hardworking, unassuming and calm person to work alongside is a bonus.”

— Lou Gordon
Director of Creative Services, HOO

Say hello

I’m always happy to chat about potential briefs, with no job too big or small.

Share a bit about your project and I'll be in touch soon.